(REMEZCLA, MEXICO CITY) – «A new Mexican Nike ad is looking to leverage the athletic motto into a 21st century woke anthem. The “Juntas Inseparables – Just Do It” ad aims to offer young women all across Mexico (and arguably Latin America and beyond) the chance to see a feminist spin on the iconic sneakers mantra. The video commercial is set during an interminable traffic jam in Mexico City. As annoyed Chilangos of all stripes sulk in their cars, Olympic athlete Paola Morán is seen running around slowly amassing a throng of women in Nike gear around her that eventually get to the root of the problem and find a way to keep moving forward.»
Mexico Today USA 